Hilton Global Concept Prototype Portfolio - Meetings & Events

THE BRIEF

The Global Customer Experience and Innovation Team within Hilton’s corporate office was looking to engage strategic partners to develop distinct and innovative products - further enhancing Hilton positioning as a global hospitality leader. One of their key focuses is the Meetings and Events offering. The vision was to develop a portfolio of Meetings & Events concept spaces for global rollout that would fit the needs of the new guests.

Understanding that guests were looking for a seamless yet more experiential and characterful meeting spaces, the Hilton team’s brief to Meraki & Modus was to develop a portfolio of character spaces that each has a relevant narrative in today’s ever-changing hospitality landscape. There was a need to innovate beyond the typical Meetings & Event spaces and develop the suite of products that were unique, engaging and forward thinking. The portfolio would build brand equity for the larger Hilton brand with their guests and owners alike.

OUR APPROACH

Meraki & Modus delved deeper into the expectations of the new guest and determined the key drivers of lifestyle brands that resonate with the new guest mindset. These key drivers were the inspiration for the suite of concepts that were immersive, technologically advanced and those that would seamlessly integrate into existing and new hotels. Each concept provides both the owner and operator with a strong rationale, engaging narrative, clear design direction and unique amenities program that brings the space to life. 

THE OUTCOME

The Customer Experience and Innovation Team at Hilton Hotels is using the new suite of immersive Meetings and Events concepts to further build upon their position as an innovative global hospitality leader.