WANDER ROOFTOP
Wanderful Experiences
Cancún, Mexico
Client
Hilton Worldwide
Scope of Work
Concept Blueprint | Interior Design Management | Brand Development Management | Naming | Menu Development | Marketing Strategy
Key Collaborators
Harrison UK
THE BRIEF
Hilton approached us with the task of creating a prototype for a rooftop bar/lounge which could be established at key cities in Hiltons across the globe.
OUR APPROACH
We created a concept based on the global movement of experimental travel – a kind of new generation traveller’s club / rooftop bar. It seemed a natural for Hilton, a name so synonymous with hotels that it is in the global lexicon, to develop this concept. We were inspired by the new (global travel bloggers) to the classic (warm luggage coloured leathers, collections of artefacts and art and the world culinary scene. The modular space allows Hilton to build and add on components in various destinations according to size and conditions. For the bar and food men, we developed a cheeky play on East-West rivalry, knowing today that the world of food and drink is so much more blended. Our menu rolls us back to a firm dividing line, allowing us to appreciate the differences of both areas of the globe to their fullest.
We then created the brand and worked with a London-based interior design firm to create prototype models.
THE OUTCOME
Wander is a dynamic and highly engaging space currently slated to begin roll-out across several locations. We continue to work with Hilton to adapt per location and to expand on the concept and its components.
