NOÉPE
A Charming Waterfront Escape Inspired by New England
Dubai, United Arab Emirates
Client
Park Hyatt / Wasl Hospitality
Scope of Work
Concept Blueprint | Interior Design Management | Brand Development Management | Naming | Menu Development | Marketing Strategy
Key Collaborators
LW Design
THE BRIEF
With a beautiful and charming yet underutilized space overlooking the creek and Dubai skyline, Park Hyatt Dubai was looking to create a concept that would showcase the beautiful location and create a comfortable yet chic spot to enjoy Dubai’s gorgeous sunsets while sipping on some cocktails. Meraki & Modus was briefed to retain the existing structure and create a concept that would convey a sense of place.
OUR APPROACH
With Hyatt’s roots in North America, Meraki & Modus took inspiration from seaside New England to create a concept that took advantage of the location and resonated with the established luxury of the Park Hyatt brand. Noépe feels like a Cape Cod beach house with a buzzing yet laid-back vibe - a perfect casual escape that is understated yet experiential.
Meraki & Modus developed Noépe’s concept narrative, design direction, culinary direction, uniform direction, naming, brand as well as the marketing and engagement strategy.
THE OUTCOME
Noépe has established itself as a must-visit destination for drinks and sundowners along the Dubai Creek. The concept is known for its casual yet sophisticated flair - winning industry accolades for its outdoor vibe and offering.
